At W.M. Gibson, we’ve always believed that exceptional footwear should empower professionals to put their best foot forward—literally and figuratively.
Since our founding in 2018, we’ve focused on delivering timeless craftsmanship and versatile designs tailored to the demanding lifestyles of modern professionals.
Now, with our rebrand, we’re building on that foundation to evolve while staying true to our roots.
Why We’re Evolving
The world of professional footwear is constantly changing, and so are the needs of our customers. When W.M. Gibson first began, our mission was to offer a beautifully crafted loafer that struck the perfect balance between quality and affordability.
Over the years, we’ve grown and refined our vision, listening to the feedback of finance professionals, entrepreneurs, and everyday achievers who wear our shoes.
Our rebrand isn’t just about a new logo or fresh imagery—it’s about reaffirming our commitment to serving you, our customers, with the very best. It’s a reflection of our journey, where we’ve been, and where we’re heading.
What’s New?
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A Sleek New Visual Identity
Our new look is clean, yet sophisticated—just like the shoes we create. Every detail, from our updated logo to our website redesign, is designed to reflect the timeless style and versatility that define W.M. Gibson. -
Elevated Storytelling
Our new storytelling approach highlights the professionals who inspire us. Whether it’s the early morning hustle to the office or late-night brainstorming sessions, W.M. Gibson shoes are crafted to meet the demands of your day—and we’re telling that story in fresh, engaging ways. -
Refined Product Line
Our rebrand includes an updated focus on our core products, like our OG loafers, and we'll be introducing new styles that continue to emphasize versatility and quality.
What Hasn’t Changed?
Despite our new look, our core values remain the same:
- Craftsmanship: We’re still committed to using the finest materials and time-tested techniques to create loafers that stand the test of time.
- Affordability: By streamlining our processes, we continue to offer premium loafers without the luxury price tag.
- Customer Connection: Your feedback has always been at the heart of what we do, and we’ll keep striving to meet your needs as professionals and individuals.
A Nod to Our Roots
Our rebrand isn’t just about looking forward—it’s also about honoring where we came from.
W.M. Gibson was born out of a desire to meet the unique needs of professionals, particularly those in fast-paced industries like finance.
With a deep understanding of what it means to work hard and dress well, we remain committed to creating shoes that help you make your mark in every step of your journey.
What’s Next?
This is only the beginning of the next chapter for W.M. Gibson. In the coming months, you can expect new product launches, collaborations, and even more ways to engage with our brand.
We’re excited to continue growing alongside you and can’t wait to see where your W.M. Gibson shoes take you next.
Thank You for Joining Us
To everyone who’s supported us on this journey—thank you. Your trust, loyalty, and feedback have shaped who we are, and we’re proud to continue serving you with the same commitment to quality and style.
